Monthly Archives: July 2010
Same Old Story: Location Based Services And The Marketers Who Love Them
In April I wrote a post for this blog about the value of location based services such as Foursquare and Gowalla. I suggested that those who deride LBS’s hold their criticism for a bit and look for the value. At …
Posted in Ad Industry, Technology
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Tagged bima, foursquare, gowalla, lbs, location based services, mitx, pegshot, triout, whrrl, yelp
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2 Comments
Smaller Is Better, Some Thoughts From Ad Club Edge
Last week, after a two hour wait in line to pick up my new iPhone (yes, I’m a geek), I went back in to Boston to attend the Ad Club‘s Edge: Branded in Boston conference. By the time I got …