Barely Concealed Narcissism

I admit that the term “app store” is quickly making its way onto Buzzword Bingo boards across the country. But sometimes, a buzzword is worthy of just that – buzz.

In truth, the term sells itself short. When referring to app store, we’re not just talking about a commercial market for applications (although that’s certainly a primary focus). Instead, this is a place for a software company to show how extensible all of its engineers’ hard work really is. And, of course, it’s also a showcase for the platform extensions themselves – letting the independent developers shine.

From a marketing perspective, launching an app store can be smart. But you really need to be a first mover in an industry. Otherwise, you become more noise than signal.

All of this is why I’m proud to have been part of LocaModa’s recent DOOH App Store launch – the first of its kind for digital out of home.

Loca’s move (with design help from StudioNumberNine & Daly Creative) continues what the company has already worked very hard to do to standardize a rather splintered industry. The company’s platform extends across multiple media to bring client content together with user interaction. And now it has a great showcase to explain what that actually means.

Oasis/McKinney’s LetsHaveTXT.com won an Internet Advertising Award for Best Telecommunication Interactive Application.

So that’s nice.

Agency Spy’s got a great post about Martin Sorrell and his WPP group taking 250 of his top brass to Athens for a strategy session. The retreat featured “jugglers to get people’s creative juices flowing. The Nintendo Wii is manned by ad execs and others are listening to an executive from Britain’s Guardian newspaper give a presentation entitled ‘Oh My God, the Internet Ate My Business!’”

Agency Spy does a superb job of laying into this ridiculously unnecessary, too-much-but-too-little-too-late move, so I’ll leave the ranting to them.

But come on. Really? Forget about being about ten years behind the curve in the ad business…what a poor business move in general. AIG much?