I realize it’s been about five years since I’ve posted, but there are plenty of good reasons. I will elaborate on others soon, but for now, here’s a quick piece on an app I worked on. It’s a digital out of home execution built to keep 5000 Tweens occupied while they wait for the Demi Lovato/David Archeletta show to start. Feel free to look up who those artists are…I had to.
Users can send SMS/email messages to a screen then go to a site and see a ‘replay’ of their messages from the show.
http://www.sixteen-nine.net/index.php?option=com_content&view=article&id=668:locamoda-app-entertains-teen-mob-at-concert&catid=1:latest-news&Itemid=50
It’s a small part of LocaModa’s strategy to be the only company that connects dooh with web, mobile, social networks, and – coming soon – more traditional media like TV.
More soon…oh, and I admit I already knew who David Archeletta was.