Catching Up With ‘09: My way of making up for putting these posts off…for months at a time.
It’s hard to survive in this cross-platform, cross-media, cross-channel, cross-everything-but-dressing world without, well, mixing up your executions a bit. So building VH1’s The Great Debates campaign was both entertaining and relevant.
VH1’s The Great Debates ran for a week after July 4th, providing its viewers with the answer to such debates as “Star Wars vs. Star Trek” or “Beatles vs. Stones.” LocaModa was tasked with bringing this debate to the general public. Using digital out of home and web executions, we gave users the ability to text or click their votes and then we showed live updates in Times Square, in bars across the country, on VH1.com, and on Facebook. We also used some “social polling” to check in with how popular each topic was on Twitter. And VH1 carried the baton even further, displaying live text-in results during the show. How’s that for a little buzz-word bingo action?
The campaign garnered a large number of interactions, especially considering its short seven day flight. And it’s already been named a finalist for a 2009 MITX award. We’re hoping the accolades continue through 2010.
Catching Up With ‘09: My way of making up for putting these posts off…for months at a time.
ATT’s digital out of home presence at pop star Demi Lovato’s summer tour was really my first major launch at my newest gig. We gave concert goers (and online participants) the opportunity to text or email messages and pictures to screens at the show, then provided them with a “playback” viewing of all the messages at that show. Users could go online after a concert and see a virtual replay of the DOOH screen. They could then capture the screen as an image and post it to Facebook.
Turns out 12-18 year old girls love to text. Who knew?
This campaign, one of Loca’s most successful in terms of user numbers, is a great example of engaging an otherwise bored [albeit captive] audience. AT&T had hundreds of eye balls staring at their brand; and by the end of the campaign their brand was on thousands of handsets (in the form of mobile text-backs).
In a previous life, I worked on some Flash elements for a national law firm. It’s got headquarters in Philly, so I felt right at home buiding these. Most of the back-end SiteCore/.NET work by the amazing Mark Stiles [his site link coming soon].
BallardSpahr.com Homepage feature navigation element. Each image opened up into a box of further content.
BallardSpahr.com Office Map
BallardSpahr.com Careers page header. Clicking on an individual brings up a quote from him or her on the Ballard Spahr experience.
I realize it’s been about five years since I’ve posted, but there are plenty of good reasons. I will elaborate on others soon, but for now, here’s a quick piece on an app I worked on. It’s a digital out of home execution built to keep 5000 Tweens occupied while they wait for the Demi Lovato/David Archeletta show to start. Feel free to look up who those artists are…I had to.
Users can send SMS/email messages to a screen then go to a site and see a ‘replay’ of their messages from the show.
It’s a small part of LocaModa’s strategy to be the only company that connects dooh with web, mobile, social networks, and – coming soon – more traditional media like TV.
More soon…oh, and I admit I already knew who David Archeletta was.
A quick tip from Mr. Palumbo. If you’re trying to set up a scrubber for a video player in AS3, make sure there are key frames in the video file itself.
Seems pretty obvious. Just don’t tell me or Steve that.
Update: In response to SB’s comment, below…to be honest, we’re not totally sure how this file had no key frames. It came to us already encoded. So maybe (probably) we’re making this up as we go along? I was able to compress an FLV that was 900 frames long with a keyframe every 1000 frames. When I tried to seek, it would just stop. Why you would want to have such seldom keyframes, I’m not sure.
Anyone have a cool half-million sitting around? No? Well, head over to Liberty National GC’s new site anyway. Masterfully pieced together by Mr. Palumbo with a little bit of help from the rest of us.
Will hopefully be launching more this month. Been at this long enough, it’s about time.
We all know someone who loves golf (well, you must know me by now, anyway). So how about a little seasonal cheer to remind them how much longer they have to wait until they can get back out on the links.
A quick project we launched last week. So far so good in terms of both client and user reaction.
This launched this summer, but my blood, sweat, and tears are all over it. Well, all over the animation and Flash code at least.
About Virgin Money:
Virgin Money helps people access affordable and flexible credit, offering unique financial services and a customer experience that most banks cannot match.
The Lender Blender allows users to calculate how much they’ll save by diversifying loan sources.
Was a good exercise in Flash based web application development. And hey – would you believe it – it was even a finalist for a MITX.
