Barely Concealed Narcissism » at&t http://www.gaboosh.com/blog Thu, 26 Jan 2012 13:35:38 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 Catching Up With ’09: Demi Lovato http://www.gaboosh.com/blog/2009/12/catching-up-with-09-demi-lovato/ http://www.gaboosh.com/blog/2009/12/catching-up-with-09-demi-lovato/#comments Thu, 24 Dec 2009 16:06:51 +0000 gaboosh http://www.gaboosh.com/blog/?p=227 Catching Up With ’09: My way of making up for putting these posts off…for months at a time.

ATT’s digital out of home presence at pop star Demi Lovato’s summer tour was really my first major launch at my newest gig. We gave concert goers (and online participants) the opportunity to text or email messages and pictures to screens at the show, then provided them with a “playback” viewing of all the messages at that show. Users could go online after a concert and see a virtual replay of the DOOH screen. They could then capture the screen as an image and post it to Facebook.

DemiWiffiti

Turns out 12-18 year old girls love to text. Who knew?

This campaign, one of Loca’s most successful in terms of user numbers, is a great example of engaging an otherwise bored [albeit captive] audience. AT&T had hundreds of eye balls staring at their brand; and by the end of the campaign their brand was on thousands of handsets (in the form of mobile text-backs).

CEO Stephen Randall was at the Boston show to capture the excitement users get by sending a message and seeing themselves up on a huge screen. The “Vanity Play” if you will:

]]> http://www.gaboosh.com/blog/2009/12/catching-up-with-09-demi-lovato/feed/ 0 DOOH Screen Connecting Mobile/Web/Event Based Media http://www.gaboosh.com/blog/2009/07/dooh-screen-connecting-mobilewebevent-based-media/ http://www.gaboosh.com/blog/2009/07/dooh-screen-connecting-mobilewebevent-based-media/#comments Thu, 02 Jul 2009 10:26:46 +0000 admin http://www.gaboosh.com/blog/2009/07/dooh-screen-connecting-mobilewebevent-based-media/ I realize it’s been about five years since I’ve posted, but there are plenty of good reasons. I will elaborate on others soon, but for now, here’s a quick piece on an app I worked on. It’s a digital out of home execution built to keep 5000 Tweens occupied while they wait for the Demi Lovato/David Archeletta show to start. Feel free to look up who those artists are…I had to.

Users can send SMS/email messages to a screen then go to a site and see a ‘replay’ of their messages from the show.

http://www.sixteen-nine.net/index.php?option=com_content&view=article&id=668:locamoda-app-entertains-teen-mob-at-concert&catid=1:latest-news&Itemid=50

It’s a small part of LocaModa’s strategy to be the only company that connects dooh with web, mobile, social networks, and – coming soon – more traditional media like TV.

More soon…oh, and I admit I already knew who David Archeletta was.

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