It’s hard to survive in this cross-platform, cross-media, cross-channel, cross-everything-but-dressing world without, well, mixing up your executions a bit. So building VH1’s The Great Debates campaign was both entertaining and relevant.

VH1’s The Great Debates ran for a week after July 4th, providing its viewers with the answer to such debates as “Star Wars vs. Star Trek” or “Beatles vs. Stones.” LocaModa was tasked with bringing this debate to the general public. Using digital out of home and web executions, we gave users the ability to text or click their votes and then we showed live updates in Times Square, in bars across the country, on VH1.com, and on Facebook. We also used some “social polling” to check in with how popular each topic was on Twitter. And VH1 carried the baton even further, displaying live text-in results during the show. How’s that for a little buzz-word bingo action?

(Note: Video shrunk a bit to fit here. See full size.)

The campaign garnered a large number of interactions, especially considering its short seven day flight. And it’s already been named a finalist for a 2009 MITX award. We’re hoping the accolades continue through 2010.

ATT’s digital out of home presence at pop star Demi Lovato’s summer tour was really my first major launch at my newest gig. We gave concert goers (and online participants) the opportunity to text or email messages and pictures to screens at the show, then provided them with a “playback” viewing of all the messages at that show. Users could go online after a concert and see a virtual replay of the DOOH screen. They could then capture the screen as an image and post it to Facebook.

Turns out 12-18 year old girls love to text. Who knew?

This campaign, one of Loca’s most successful in terms of user numbers, is a great example of engaging an otherwise bored [albeit captive] audience. AT&T had hundreds of eye balls staring at their brand; and by the end of the campaign their brand was on thousands of handsets (in the form of mobile text-backs).

CEO Stephen Randall was at the Boston show to capture the excitement users get by sending a message and seeing themselves up on a huge screen. The “Vanity Play” if you will:

The NYTimes also picked up on Demi’s connection with the texting/tweeting crowd and Loca made a cameo in the print edition:

The Flex debugger provides an “uncompressed” size of your application in the trace output, but there’s no obvious way in the UI to show that breakdown. Being that Flex’s guts are in the command line, however, that’s where we can generate the size report.

If you check out your project preferences, click on ActionScript Compiler and add the following to the text field under “Additional compiler arguments:”

-link-report output.xml

where “output.xml” is the path to the file generated.

Once you’ve got your file (which is really a thorough report on class linkage and more), though, you’re not yet done; if you open it up and take a look, it’s quite confusing.

Fortunately, there are a couple apps that will parse and clearly display the size report. I haven’t really tested them fully, but both look promising:

ItDepends by Joe Berkovitz

AIR Link Report Visualizer by kahunaburger

h/t to Tim Walling for help on this

- Launched Stride on MTVTimesSquare last week. Send your message/photo to MTV’s 42ft screen (Broadway btwn 44th and 45th). Then get a ‘memento’ screenshot of what it [probably] looked like. Legalese and logistics have forced this one to be kept under wraps for a while now. Hopefully we have the opportunity to improve the whole concept as it runs.

- Posting and processing my latest shots to my Flickr account last week reminded me how much I miss taking daily photographs. Doubt I will get back to that frequency, but need to make sure I keep the camera with me more often.

- Have moved to XCode for my Arduino development. Struggling significantly with decoding IR messages from the Apple Remote. Speaking of homebrew-geekiness, congrats to Mr. Saunders for some great recent work.

- Wedding planning is flying, thanks to my wonderful partner in crime. Have some initial pages posted to sg.weds.gs. Starting to think about the registry now. Extremely conflicted on this part. More on that in the future.

- Finally, I leave you with a relevant shot, taken this weekend. Sixty-three years of marriage. And counting. Too bad I’m marrying into this family; I could certainly use some of those genes.

Users can send SMS/email messages to a screen then go to a site and see a ‘replay’ of their messages from the show.

http://www.sixteen-nine.net/index.php?option=com_content&view=article&id=668:locamoda-app-entertains-teen-mob-at-concert&catid=1:latest-news&Itemid=50

It’s a small part of LocaModa’s strategy to be the only company that connects dooh with web, mobile, social networks, and – coming soon – more traditional media like TV.

More soon…oh, and I admit I already knew who David Archeletta was.

Seems pretty obvious. Just don’t tell me or Steve that.

Update: In response to SB’s comment, below…to be honest, we’re not totally sure how this file had no key frames. It came to us already encoded. So maybe (probably) we’re making this up as we go along? I was able to compress an FLV that was 900 frames long with a keyframe every 1000 frames. When I tried to seek, it would just stop. Why you would want to have such seldom keyframes, I’m not sure.

Anyone have a cool half-million sitting around? No? Well, head over to Liberty National GC’s new site anyway. Masterfully pieced together by Mr. Palumbo with a little bit of help from the rest of us.

Will hopefully be launching more this month. Been at this long enough, it’s about time.

We all know someone who loves golf (well, you must know me by now, anyway). So how about a little seasonal cheer to remind them how much longer they have to wait until they can get back out on the links.

A quick project we launched last week. So far so good in terms of both client and user reaction.

Design care of BenDaly.