“Oh My God, the Internet Ate My Business!”
Friday, January 9th, 2009Agency Spy’s got a great post about Martin Sorrell and his WPP group taking 250 of his top brass to Athens for a strategy session. The retreat featured “jugglers to get people’s creative juices flowing. The Nintendo Wii is manned by ad execs and others are listening to an executive from Britain’s Guardian newspaper give a presentation entitled ‘Oh My God, the Internet Ate My Business!’”
Agency Spy does a superb job of laying into this ridiculously unnecessary, too-much-but-too-little-too-late move, so I’ll leave the ranting to them.
But come on. Really? Forget about being about ten years behind the curve in the ad business…what a poor business move in general. AIG much?